Boris Veldhuizen van Zanten of The Next Web on Internet Start-ups and Entrepreneurship
Dan Ariely is an Israeli-American professor of psychology and behavioural economics. He teaches at Duke University and wrote several books including his latest The Honest Truth of Dishonesty. Ariely's talks on TED.com are popular and have been watched 2.8 million times. Dan wrote several books, including his latest: publication The Honest Truth About Dishonesty. In this interview we talk about irrational behavior and how it affects advertising.
Published on 18-01-2013 by Klaas Weima
Categories: Social behavior persuasion marketing advertising.