BRIEF

In the autumn of 2016, the Mauritshuis received some very special visitors. Her Majesty the Queen of England leant a number of masterpieces by Dutch Masters from the British Royal Collection. Paintings by masters such as Johannes Vermeer, Jan Steen and Gerrit Dou. These artworks can rarely be seen in the Netherlands and after this exhibition they’re unlikely ever to be seen in the Netherlands again. How do we get this message across in a suitably civilised way without any yelling?

IDEA

The everyday scenes of the past have since become masterpieces of royal distinction.

With this ironic development in mind, we’re about to welcome this royal visit in a very everyday way. And in a typically Dutch way. No glass ceilings, no fuss, we’re all equal. But, with befitting pride and a festive flag. Long time no see, Johannes!