Since 2011, millions of Syrian children have fled their homes because of the war and violence, leaving behind all their belongings.
A simple message wasn’t enough. For the target audience the latest symbol of modern communication is the emoji. Combined with well-known photographs of refugee childeren we created the strong emotional impact we needed.
To support UNICEF’s work in Syria and neighbouring countries, we created a campaign that turns a wide variety of emoji into emergency aid. By texting an emoji like a drop of water, a sleeping smiley or a campfire, you symbolically give a refugee child the aid it needs – giving a deeper meaning to the three euros you donate by texting. TV-commercials, digital outdoor ads, mobile bannering, print and non-spot advertising are used to create awareness amongst a broad target audience.