UNICEF for every child
Millions of Syrian children were forced by war and violence to leave everything behind and live in refugee camps. They try to build up a temporary existence in neighbouring countries such as Jordan, Lebanon, Turkey and Iraq, in poor conditions. UNICEF helps these children by giving them the support they need.
share an emoji for a refugee child
Since 2011, millions of Syrian children have fled their homes because of the war and violence, leaving behind all their belongings.

A simple message wasn’t enough. For the target audience the latest symbol of modern communication is the emoji. Combined with well-known photographs of refugee childeren we created the strong emotional impact we needed.

To support UNICEF’s work in Syria and neighbouring countries, we created a campaign that turns a wide variety of emoji into emergency aid. By texting an emoji like a drop of water, a sleeping smiley or a campfire, you symbolically give a refugee child the aid it needs – giving a deeper meaning to the three euros you donate by texting. TV-commercials, digital outdoor ads, mobile bannering, print and non-spot advertising are used to create awareness amongst a broad target audience.