BLG Wonen uses Instagram Stories to help first-time homebuyers
Energize has developed an online campaign for BLG Wonen that focuses on first-time homebuyers and their parents with the theme: ‘Sit down for a talk with your parents.’ In a series of short videos and teasers, three comedians show how and how not to have a conversation about money. We consequently use humour to break the taboo and show the possibilities. The campaign will be rolled out primarily online – a first for BLG Wonen – and adapted for Instagram Stories.
Energize developed the campaign in collaboration with three up-and-coming Dutch comedians – Anne Neuteboom (winner of the 2015 Camarretten Award), Tim Teunissen and Arjen Banach – and theatre director Remco Melles. A series of short videos demonstrate how you should or, shouldn’t have a conversation about money. We show you what options first-time homebuyers have in a very tongue-in-cheek way. To optimize reaching the first-time homebuyers target group, we opted to roll out the campaign on Instagram, first.
Sit down for a chat with your parents
A proper chat with your parents often occurs when you sit down at the table. But what’s the right way to bring up money during a conversation? It’s always a touchy topic. We want to inspire first-time homebuyers to sit down with their parents and start having this conversation about money. With the holidays, just ahead, there is also a good chance a lot of families will be gathered around the table. This makes it a very relevant time to kick off the conversation.