“No one wants to be pigeon-holed by a stereotype”

Booking.com was founded in the Netherlands but today is one of the leading global platforms for online lodging reservation and other travel products. Offering over 28 million listings in 44 languages and dialects. Arjan Dijk is the CMO of Booking.com and his goal is to make it easier for everyone to experience the world. Booking.com aims to make everyone feel included when traveling. How does Arjan plan on doing this? And what are his own experiences when traveling? This and more, in CMOtalk!