BRIEF

The Girl with a Pearl Earring by Johannes Vermeer, Rembrandt’s The Anatomy Lesson of Dr. Nicolaes Tulp or The Goldfinch by Carel Fabritius, who doesn’t know them? They may be world-famous paintings but does everyone know these masterpieces’ backgrounds and that they can be admired in Het Mauritshuis?

IDEA

'The Goldfinch: A Bird’s-Eye View'

What is the best way of demonstrating that a whole world can be hidden behind even a tiny painting like The Goldfinch? For the Mauritshuis, we developed a website that tells the many surprising stories behind the painting that we know nothing about. By bringing the background of this artwork to the attention of the general public – both young and old – they become familiar with not only the painting but the museum itself.  For instance, we highlight the Mauritshuis as a knowledge centre for the art of painting during the Golden Age and at the same time we hope to make coming to see the painting in real life more accessible.

Awards

The Goldfinch: earned a lot of attention what resulted in being a winner at the AWWWARDS, the FWA & CSS Winner and got nominated by ADCN.