Become a nature champ! (2020)
Unfortunately, kids tend to go outdoors less often. Even though it is good for their health and development. Because they spend more time in the digital world instead, they know less about plants and animals. In cooperation with forester Arjan Postma, PLUS wants to encourage kids to go outside and playfully learn about nature with the loyalty campaign ‘Outdoors in the Netherlands’.
Together with Oxford House, we have developed a series of online videos in which we show great excitement of exploring nature. We verbally use clues from the online gaming world to get the attention of kids. Kids unlock five new worlds that come to life using the 150 cards (Buitenkaartjes) and the PLUS Buiten app. Go on an adventure with PLUS and forester Arjan and become a real nature champ yourself.
To reach kids and their parents, videos are distributed on YouTube, streaming platforms like RTL, Talpa, and Ster, online gaming platforms, on social channels (Facebook, Instagram, Snapchat, and TikTok), and in POOH around the supermarkets, schools, amusement parks, and zoos. In the first 3 weeks, 4.6 million cards had already been handed out and over 435.000 cards were scanned in the app.